PERSONAL PROFILE

• Experience in areas of Media Planning & Buying, Consumer Behaviour and Web Technologies.
• Core Expertise covering Search Engine Marketing, Display Media, Affiliate Marketing, Tracking & Analytics
• Self motivated individual with a strong focus on achieving goals.

CREDENTIALS

• Certified Highly Skilled Migrant by Work Permits UK.
• Speaker at AD:TECH London, European Conference of Online Marketing
• Active Member of the IAB Uk, Advertising Operations Council. (Internet Advertising Bureau)
• Contributing expert to About.com on Internet Search.
• Google Advertising Proffessional, Member Chartered Institute of Marketing Uk
• Honored J.N. Tata Scholar for Higher Studies
• Awarded the Lancaster University International Bursary for Higher Education
• Member of the Association of British Scholars, India.

WORK EXPERIENCE

Google, LONDON UK

August 2011 - Present. Position: Industry Head - Agency

MediaVest // MVi (Starcom Mediavest Group), MANCHESTER, U.K.
Media Specialist Advertising Agency.

April 2007 - July 2011. Position: Operations Director, Board Director - View Recommendations

April 2007 - May 2010. Position: Associate Director & Head of Operations - View Recommendations

• Responsible for developing a leading delivery team, including organisational planning, recruiting, goal setting,
  mentoring, and performance management. .
• Facilitate cross-agency innovation and collaboration with other disciplines, account directors and partners to create successful internet and multi-channel marketing campaigns.
• Guide and direct staff in the development, production, and execution of the agency’s products and services to ensure all services align with the agency’s vision, core competencies and financial goals.
• Build and nurture new and existing client relationships. Reinforce a sense of accountability and responsibility for delivering highest quality and value to clients.
• Drive the business development process through identifying business trends, determining impact to business and adjusting operations to optimize financial and personal operations.

March 2005 - March 2007. Position: Associate Director & Head of Search - View Recommendations

• Responsible for the management and growth of the Search Marketing Division including profitability, client servicing, growth strategy, management of team workloads, daily operations & new business.
• Ensuring accountability and delivery of client strategy across the team.
• Definition and streamlining of digital team processes including day to day operations, finance, systems. Including integration with offline media teams and 3rd party providers.

September 2004 - February 2005. Position: Interactive Media Manager - View Recommendations

• Responsibility for clients online media strategy including performance, creative execution, negotiation and planning, response data modeling, Budget and ROI forecasts, etc.
• Strategic holistic media planning for clients, including writing strategy documents and campaign reports. Involvement in pitches for new business.
• Knowledge & Experience on Ad serving Technologies, research and planning methodologies and tools.

October 2003 - August 2004. Position: Interactive Media Executive

• Plan, Execute and optimize client campaigns including negotiating with suppliers, planning schedules, formulation of results, campaign analysis and optimization.

June 2002 - September 2002 TATA CONSULATANCY SERVICES, MUMBAI, INDIA
Global Software and Services Company, Position: Management Trainee

• Assigned to the Multimedia Group, actively involved in e-learning as an emerging technology.
• Conducted detailed studies and Individually prepared presentations and reports for the management on the global opportunities of e-learning available to the company in world markets.
• Interacted with clients in analyzing & understanding their e-learning requirements.
• Developed a prototype web site for the client IDBI Principal Asset Management Pvt. Ltd.

December 2001 - May 2002 MEDIATURF WORLDWIDE PVT. LTD. MUMBAI, INDIA
A joint venture between Euro RSCG and eVentures. A specialist Internet advertising agency. Position: Junior Account Manager. - View Recommendations

• Received Training in the Research, Media Planning, Creative, Technology & Client Services Division.
• Interacted with publishers for Negotiating Media Buys.
• Researched Information on client behavior and brand perception to make recommendations for activities.
• Worked on developing advertising banners, Ideation of Interactive games & development of micro-sites.
• Individually prepared a complete report and presentation on recommendation of online activity for the client Kama Sutra. The client approved the Plans and the campaign was a success.

October 2000 - November 2001 YOUTH SPEAK, MUMBAI, INDIA
Initiated a Venture with two partners, Youth Speak, a Youth Tabloid and Internet Website.

• Conducted a detailed research study of the youth market by interaction with several individuals and analyzing secondary research data.
• Interacted with managers & students from different fields for editorial, promotion & advertising activity
• Liased with Consultants and Venture Capitalists on improving business & organization opportunities.
• Learnt and understood the difficulties faced by an enterprise and the diverse roles played by managers.

June 1999 - September 2000 ZAP INFO TECH PVT. LTD., MUMBAI, INDIA 
A Computer Training Institute. Position: Course Consultant

• Faculty for Web Designing and Web Marketing Communications.
• Developed Course Programme & Material for students.

OTHER EXPERIENCE

• October 2003 - Consultant, Northwest Tourism Development Program in association with Lancaster University & the European Union Regional Development Fund
• January 2003 - Founder & General Secretary, Lancaster University Indian Society
• September 2001 - Co-Founder & Vice-President, Investment Club of HR College

ACADEMIC PROFILE

Oct 2002 - Sept 2003 LANCASTER UNIVERSITY, MANAGEMENT SCHOOL LANCASTER, U.K.

• Msc. in Information Technology, Management & Organization Change.
• Concentrations in Strategy & IT Management, Systems Methodologies, Analysis & Design, Knowledge Management, Management of Organizational Change, E-commerce, Project Management, Social Aspects of the Digital Age, Researching Organizational Settings & Programming in Visual Basic.
• Awarded the Lancaster University Studentship.
• Appointed on the Microsoft Atlantis research team to understand the value levers that address the current technology challenges in higher education.
• Thesis: "Strategic Information System Planning: A Review of Planning Methodologies"

June 1999 - May 2002 H.R. COLLEGE OF COMMERCE AND ECONOMICS, MUMBAI, INDIA

• Bachelor of Commerce Degree with Vocational Specialization in Advertising & Sales Management.
• Concentrations in Business Mgmt, Financial Mgmt, Economics, Human Resource Development, Marketing Mgmt, Advertising, Sales Promotion, Public Relations & Sales Mgmt.
• Grade: First Class Honors.

ADDITIONAL INFORMATION

IT KNOWLEDGE AND EXPERTISE

• Certified Google Advertising Professional
• Knowledge & Experience of Online Planning Tools, Ad serving Technologies, search marketing tools, and research methodologies.
• Awarded an Advanced Diploma in Web Application development, Design and Web marketing communications from Zap Info Tech Pvt. Ltd.
• Proficient in MS Word, Excel, Power Point, Access, MS Project, Visio, Mind Draw, Visual Basic
• Trained in Web Development, HTML, Dreamweaver, Java script, PHP, Access, My Sql.
• Lectured in Multimedia Development, Photo shop, GIF Animation.

LANGUAGE SKILLS & INTERESTS

• Language proficiency in English, Hindi, and a basic understanding of Marathi and Gujrati.
• Member of the Lancaster University Pool & Squash Team
• Maharashtra State Junior Snooker Champion 2002
• Silver Award Holder of The Duke Of Edinburgh Award Scheme.
• Alumni member of AIESEC (International Student Exchange for Science, Economics & Commerce).