"If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either." - Michael Goldhaber
WORK EXPERIENCE
Google, LONDON UK
October 2019 - Present, Position: Go-To-Market Lead: Google Marketing Platform. EMEA
January 2017 - October 2019, Position: Go-To-Market Lead: Search Ads 360, Google Analytics 360, Data /Cloud for Marketing. EMEA
Facilitate the product-to-market and market-to-product operational execution ensuring client success. Supporting 1000+ advertisers/agencies managing $xx billion in revenue and marketing spend.
Lead the commercial and sales strategy and activation of our products to deliver on short, medium and long goals.
Partner with product & sales leadership on revenue success. Drive results in a matrix organization including client needs, product strategy, roadmaps, commercialization; organise and partner with cross functional leaders from product, sales, marketing and service.
Identify and solve challenges across a range of areas including changing market conditions, competitive dynamics, internal policy, organization design.
April 2015 - January 2017, Position: Head of DoubleClick Search, EMEA
November 2012 - April 2015, Position: Head of DoubleClick Search, North & Central Europe
Own the product P&L for the region. Grow the business to market leadership and $billion+ revenue.
Develop and lead regional business development teams to accelerate revenue generation. Grew team strength 5x.
August 2011 - November 2012. Position: Industry Head - Agency
Responsible for a portfolio of Google's Performance based agencies.
Make digital transformation become critical for the C-Level; accelerate the way they use innovation, insight, technology and data to help solve their clients’ business challenges.
Working and developing joint business plans as trusted advisor with the key Managing Partners and Board level influencers.
Take responsibility for a team of planners and media managers whose responsibility is to change mindsets, pitch solutions and hunt for briefs from planners, sponsorships and AV teams. Mentor team to drive performance.
MediaVest Mancheseter (Starcom Mediavest Group), MANCHESTER, U.K.
Media Specialist Advertising Agency. Acquired in 2012 by Dentsu Aegis Network
April 2007 - July 2011. Position: Operations Director, Board Director
Board member. Led operations across agency focusing on efficiency, innovation, collaboration for both customers and internal productivity.
April 2007 - May 2010. Position: Associate Director & Head of Operations
Responsible for developing a leading delivery team, including organisational planning, recruiting, goal setting, mentoring, and performance management. .
Facilitate cross-agency innovation and collaboration with other disciplines, account directors and partners to create successful internet and multi-channel marketing campaigns.
Guide and direct staff in the development, production, and execution of the agency’s products and services to ensure all services align with the agency’s vision, core competencies and financial goals.
Build and nurture new and existing client relationships. Reinforce a sense of accountability and responsibility for delivering highest quality and value to clients.
Drive the business development process through identifying business trends, determining impact to business and adjusting operations to optimize financial and personal operations.
March 2005 - March 2007. Position: Associate Director & Head of Search
Responsible for the management and growth of the Search Marketing Division including profitability, client servicing, growth strategy, management of team workloads, daily operations & new business.
Ensuring accountability and delivery of client strategy across the team.
Definition and streamlining of digital team processes including day to day operations, finance, systems. Including integration with offline media teams and 3rd party providers.
September 2004 - February 2005. Position: Interactive Media Manager
Responsibility for clients online media strategy including performance, creative execution, negotiation and planning, response data modeling, Budget and ROI forecasts, etc.
Strategic holistic media planning for clients, including writing strategy documents and campaign reports. Involvement in pitches for new business.
Knowledge & Experience on Ad serving Technologies, research and planning methodologies and tools.
October 2003 - August 2004. Position: Interactive Media Executive
Plan, Execute and optimize client campaigns including negotiating with suppliers, planning schedules, formulation of results, campaign analysis and optimization.
June 2002 - September 2002 TATA CONSULATANCY SERVICES, MUMBAI, INDIA
Global Software and Services Company, Position: Management Trainee
Assigned to the Multimedia Group, actively involved in e-learning as an emerging technology.
Conducted detailed studies and Individually prepared presentations and reports for the management on the global opportunities of e-learning available to the company in world markets.
Interacted with clients in analyzing & understanding their e-learning requirements.
Developed a prototype web site for the client IDBI Principal Asset Management Pvt. Ltd.
December 2001 - May 2002 MEDIATURF WORLDWIDE PVT. LTD. MUMBAI, INDIA
A joint venture between Euro RSCG and eVentures. A specialist Internet advertising agency. Position: Junior Account Manager.
Received Training in the Research, Media Planning, Creative, Technology & Client Services Division.
Interacted with publishers for Negotiating Media Buys.
Researched Information on client behavior and brand perception to make recommendations for activities.
Worked on developing advertising banners, Ideation of Interactive games & development of micro-sites.
Individually prepared a complete report and presentation on recommendation of online activity for the client Kama Sutra. The client approved the Plans and the campaign was a success.
October 2000 - November 2001 YOUTH SPEAK, MUMBAI, INDIA
Initiated a Venture with two partners, Youth Speak, a Youth Tabloid and Internet Website.
Conducted a detailed research study of the youth market by interaction with several individuals and analyzing secondary research data.
Interacted with managers & students from different fields for editorial, promotion & advertising activity
Liased with Consultants and Venture Capitalists on improving business & organization opportunities.
Learnt and understood the difficulties faced by an enterprise and the diverse roles played by managers.
June 1999 - September 2000 ZAP INFO TECH PVT. LTD., MUMBAI, INDIA
A Computer Training Institute. Position: Course Consultant
Faculty for Web Designing and Web Marketing Communications.
Developed Course Programme & Material for students.
OTHER EXPERIENCE
October 2003 - Consultant, Northwest Tourism Development Program in association with Lancaster University & the European Union Regional Development Fund
January 2003 - Founder & General Secretary, Lancaster University Indian Society
September 2001 - Co-Founder & Vice-President, Investment Club of HR College
ACADEMIC PROFILE
Oct 2002 - Sept 2003 LANCASTER UNIVERSITY, MANAGEMENT SCHOOL LANCASTER, U.K.
Msc. in Information Technology, Management & Organization Change.
Concentrations in Strategy & IT Management, Systems Methodologies, Analysis & Design, Knowledge Management, Management of Organizational Change, E-commerce, Project Management, Social Aspects of the Digital Age, Researching Organizational Settings & Programming in Visual Basic.
Awarded the Lancaster University Studentship.
Appointed on the Microsoft Atlantis research team to understand the value levers that address the current technology challenges in higher education.
Thesis: "Strategic Information System Planning: A Review of Planning Methodologies"
June 1999 - May 2002 H.R. COLLEGE OF COMMERCE AND ECONOMICS, MUMBAI, INDIA
Bachelor of Commerce Degree with Vocational Specialization in Advertising & Sales Management.
Concentrations in Business Mgmt, Financial Mgmt, Economics, Human Resource Development, Marketing Mgmt, Advertising, Sales Promotion, Public Relations & Sales Mgmt.
Grade: First Class Honors.
ADDITIONAL INFORMATION
IT KNOWLEDGE AND EXPERTISE
Certified Google Advertising Professional
Knowledge & Experience of Online Planning Tools, Ad serving Technologies, search marketing tools, and research methodologies.
Awarded an Advanced Diploma in Web Application development, Design and Web marketing communications from Zap Info Tech Pvt. Ltd.
Proficient in MS Word, Excel, Power Point, Access, MS Project, Visio, Mind Draw, Visual Basic
Trained in Web Development, HTML, Java script, PHP, Access, My Sql.
Lectured in Online Marketing & Web/Multimedia Development.
LANGUAGE SKILLS & INTERESTS
Language proficiency in English, Hindi, and a basic understanding of Marathi and Gujrati.
Member of the Lancaster University Pool & Squash Team
Maharashtra State Junior Snooker Champion 2002
Silver Award Holder of The Duke Of Edinburgh Award Scheme.
Alumni member of AIESEC (International Student Exchange for Science, Economics & Commerce).